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PERSONALIZATION AI
A multi-product software company
The company used Abacus.AI to score and prioritize leads to efficiently allocate its sales and marketing resources
Problem
The company wanted to optimize marketing and sales resources by prioritizing the leads to target
Solution
Trained and deployed an Abacus.AI lead scoring model that helps the Company determine the top leads to target
Results
Lead scoring helped the company optimize its sales & marketing resources and achieve higher growth
7X improvement in conversions
Trained on ~10M leads
Handled 2Bn+ events
PREDICTIVE MODELING
Global eSignature Company
The company used Abacus.AI to minimize customer loss by implementing an advanced churn prediction system
Problem
Existing models were not accurately identifying the customers likely to churn
Solution
Used Customer Churn solution to accurately identify and engage with customers more likely to churn
Results
Reduced customer churn and increased revenue
Reduced customer churn by 20%
Deployed a model that makes 5m predictions/month
4x improvement in accuracy
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